Redesigned Crunchyroll iOS app. Featured by Apple “Apps We Love”, on June 12, 2019.
The main challenge we encountered during the iOS redesign was the application architecture. We tackled this by replacing the hamburger side menu with a more robust tab navigation system, which made it easier to access the bottom-level sections of the app. By doing this, we were also able to eliminate navigational taps that previously placed a heavy cognitive load on our users. This resulted in fewer taps and a more user-friendly app design for our users.
Log In / Home screens
Transitioning to Figma significantly accelerated contributions and facilitated scalable evolution. It streamlined collaboration between designers and developers, enabling more efficient prototyping and the construction of new features using reusable components. Ultimately, this streamlined process expedited the delivery of these features to our users.
Anime fans are the lifeblood of everything Crunchyroll. Without them, our job as designers wouldn't exist. Therefore, it's vital that we enable users to get as close as possible to the content they love.
As we began redesigning the Crunchyroll iOS application, we had many questions in mind:
Props inside Figma components match that of what engineering use in code.
Before beginning the actual redesign, my team and I participated in discussions with various stakeholders across Crunchyroll. During these meetings, we asked them for key inputs that they deemed important. We posed questions such as:
Good ol’ sticky note brainstorm meetings!
After receiving feedback from the company and input from stakeholders, we began redesigning the Crunchyroll iOS app. The team and I created various user flows and wireframes, and mapped out specific architectural flows to develop the app's new look and feel.
User flow for Crunchyrolls “Crunchylists” MVP on iOS
Up Next flow for Crunchyroll iOS
At the end of 2019, we successfully deployed the new Crunchyroll iOS app to our global user base. We completely overhauled the navigation, implemented new subscription tiers, and created a more eye-catching and easy-to-use application. Here’s a list of what we were able to add to the iOS Crunchyroll experience.
History / Genres / Simulcast screens.
Crunchyroll Premium upsell tiers.
iOS Up Next design documentation.
How our fans reacted to the new iOS app.
Crunchyroll iOS shown on “App of the Day”